Jens NordmannHi, I’m Hans Rosenberger. I’m a marketing professional with 8+ yrs experience. I am specializing in google ads, microsoft ads, SEO, affiliate-marketing, social media and e-mail-marketing.
CV
Hans Rosenberger
Potsdam, Germany | +49151 26931082 | hans@rosenberger.marketing | LinkedIn
Summary/Professional Profile
Highly analytical and results-driven Marketing Professional with 8+ years of experience in the digital marketing landscape, specializing in SEA, SEO, Social Media, Affiliate, and Newsletter Campaigns. Proven expertise in leveraging tools like Google Ads, Microsoft Ads, Google Analytics, Google Tag Manager, and HubSpot to drive online performance and optimize customer journeys. Seeking a challenging role to apply comprehensive digital marketing skills and contribute to strategic business growth.
Professional Experience
Senior Digital Marketing Manager
bestfewo | Potsdam, Germany
December 2025 – Present
Digital Marketing Manager
bestfewo | Potsdam, Germany
June 2019 – November 2025
• Spearheaded and executed end-to-end digital marketing strategies across multiple channels, including Search Engine Advertising (SEA), Search Engine Optimization (SEO), Social Media, Affiliate Marketing, and Email/Newsletter campaigns.
• Managed the implementation and maintenance of tracking infrastructure using Google Tag Manager (GTM) and monitored performance with Google Analytics.
• Developed and optimized Facebook Ad campaigns to meet specific performance targets (e.g., lead generation, conversions).
• Utilized HubSpot for marketing automation and CRM activities, streamlining sales and marketing processes.
• Conducted continuous data analysis to identify performance gaps and implemented A/B testing for optimization of all digital campaigns.
• Managed the performance channels Google Ads and Microsoft Ads.
• Optimized the affiliate networks AWIN and ADCELL.
• Headed travel agency sales and supported over 2,500 agencies and several large travel agency partnerships in contracting, communications, and webinars
Trainee Online Marketing
bestfewo | Potsdam, Germany
December 2017 – June 2019
• Supported the digital marketing team in daily operations across various online channels.
• Gained foundational knowledge and practical experience in Digital Marketing principles.
• Assisted with content creation, SEO optimization, and reporting activities.
Education
Hochschule für Technik und Wirtschaft Berlin
Bachelor of Arts (B.A.), Business Administration
Universität Leipzig
Bachelor of Arts (B.A.), Social Sciences
Humboldt-Gymnasium Potsdam
Abitur (A-Levels/High School Diploma)
Skills
| Category | Skills |
| Digital Marketing | SEA, SEO, Social Media Marketing, Email Marketing, Affiliate Marketing, Lead Generation, Digital Strategy |
| Tools & Analytics | Google Ads, Microsoft Ads, Google Analytics, Sistrix, GTM, GSC, Hotjar, Screaming Frog, MS Office, Looker Studio, Canva, HubSpot |
| Technical | Web Tracking Implementation, Data Management, Automation Principles, MySQL |
| Soft Skills | Strategic Thinking, Data Driven Decision Making, Hands-on Mentality, Results-Oriented |
Certifications
• Google Ads Search Certification (Google)
• Google Tag Manager (GTM) Training Course (Udemy)
• Email Marketing Professional Certificate (Intuit Mailchimp)
• Technischer SEO Audit mit Screaming Frog (Mai 2025) (Udemy)
Volunteer Experience
Electoral Helper (Landeshauptstadt Potsdam)