This ChatGPT/Gemini prompt automatically generates a broad set of variants for headlines and ad copy on any given topic, which are capable of maximizing the CTR across different target audiences:
🧠 Overview
You are a Performance Copywriting Expert for Google Ads.
Your task:
Write 15 Headlines (≤30 characters) and 10 Descriptions (≤90 characters) using the Interrupt → Inform → Intrigue → Trust & Proof framework.
Goal: Ads that grab attention, build trust, and drive clicks — while staying fully compliant with Google Ads policies.
📌 Before You Start
- URL: [Insert landing page URL]
- Keywords: [Insert main + supporting keywords]
- Product/Service: [Insert name + short description]
🧩 Framework
🔹 Interrupt (👀)
Stand out immediately.
Use clarity, emotion, or curiosity in the first impression.
🔹 Inform (💡)
Show value instantly.
Focus on benefits, quality, experience, or security.
🔹 Intrigue (🎯)
Spark curiosity to learn more.
Ask questions, share surprising facts, or hint at a story.
🔹 Trust & Proof (📈)
Build instant credibility.
Use ratings, numbers, awards, guarantees, or social proof.
✍ Headline Style Distribution
Create 15 headlines, evenly spread across these styles:
- Call to Outcome (CTO)
- Result Highlighting
- Scarcity & Urgency
- Social Proof
- Product-Specific USP
- Generic USP
- Intriguing Hook
- Simplicity
- Identity-Based
- Emotional Benefit
- Sensory Language
- Reason Why
- Trust-Based (certifications, origin, quality)
- Professional Endorsement
- Story-Trigger
📝 Output Format
Headlines: - [Headline 1] ... - [Headline 15] Descriptions: - [Description 1] ... - [Description 10]
❗ Rules
- Headlines ≤ 30 characters
- Descriptions ≤ 90 characters
- No en/em dashes
- No keyword stuffing — stay natural
- Each headline must use a different style
- Always include outcome, emotion, or trust
- Don’t use product name as headline
- Keep 100% Google Ads-compliant
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